Last week we brought all things SILKE to The Hoxton Hotel for our brand launch.
Hosted by the wonderful Monica Beatrice from The Elgin Avenue, we created a perfect SILKE night in. With pop up nail and braid bar, canapes, lots of prosecco and of course plenty of SILKE Hair Wraps, we were ready to share our secret to strong, healthy, naturally beautiful hair.
“SILKE London is for every woman, across heritages and generations, so we wanted to embrace everyone's individuality on the night. By creating an intimate space, having a q&a panel talk and private hair consultations, we were able to connect our product and brand to each guest individually.” explained Christine, SILKE London co-founder and MD.
When asked about the ethos of the brand, our founder Maria said
"The current hair care market revolves around what I like to call “The Damaging Hair Cycle."
We are encouraged to use electrical hair stylers which cause extreme damage to the hair. Once that damage has occurred you are now having to work all that much harder to manage dull, tired and broken hair.
Thus we spend more money on conditioning treatments and spend more time using electrical hair stylers to try and revitalise hair and achieve the style we want. Creating an endless self-perpetuating damaging hair cycle.
SILKE London is about empowering women with the right products and tools that love and respect their hair, to stop this damaging hair cycle in its tracks.
That's why we developed our hero product, The SILKE Hair Wrap; focusing on repairing and nurturing your locks, it works to make your hair the strongest, healthiest and naturally best it can be, so it looks amazing regardless of how you choose to style it.”
Maria spoke of how the creation of The SILKE Hair Wrap began with her own quest for confidence in her hair and finding a product that would make a permanent change to its health and the way it looked.
“I tried every product, treatment and fad and whilst some things may have worked initially, after a while they would stop and I’d be back searching for the next product to test.”
Seeing how The SILKE Hair Wrap totally transformed her mums, her own and so many others hair sparked Christine’s idea for them to take things a step further.
“Seeing how much less washing, drying and styling it took to manage your hair when using The SILKE Hair Wrap, and more importantly the confidence it gave to all those who used it, made me realise that this is something we need to share with every woman to enjoy.”
“So, sat one Sunday in our pyjamas on the sofa, I turned to mum and just said ‘shall we do this?' and that was it, it was decided. The next day I quit my job and SILKE London was born.”
When asked for some final words of wisdom, Maria shared;
“Embrace your hair. Love your hair. Respect your hair. And you will see just how beautiful it can be.”
Step inside our SILKE night in…
To break free from your damaging hair cycle and experience the beauty of YOUR own naturally healthy hair #getyourSILKEon here
Thank you to all our contributors; Ren Skincare, Daisy London Jewellery, Errol Douglas, Kikki.K, 3ina & Sensi Chic.
Photos by: Clare Walsh Photography