SILKE London's SILKE Hair Wraps have launched on Cult Beauty and we're EXCITED.
Wanna know why? Because Jessica and Alexia started Cult Beauty as a shop where everything has to be ‘sell-your-granny’ good.
With every product specially curated by a panel of beauty experts to fit their specification of "outstanding," we are over the moon to be included in this beauty hall of fame.
Here are the guidelines for what makes a product "cult" used by the Cult Beauty experts:
- Does it do what it says on the tin, exceed your expectations and then introduced some new ones? Would it have to be prised from your cold, dead hands?
As soon as you try it you want to tell all your girlfriends about it - well at least the ones you like - it becomes brunch gospel.
- You squeeze out every drop… and cut the packaging or sharpen it down to the nub, while all other products languish in your cabinet.
- It’s found in every make up artist’s kit, you see it all the time backstage at fashion shows to turn partied-out models with distressed, lank hair into the goddesses you see in the show pictures.
- Celebs swear by it and will even talk about their obsession without being paid a penny from the company for promotion....yup, that is "cult"!
We fit the bill, so lock up your grannies, because The SILKE Hair Wrap is that good.